Why do I always think the next thing will finally make me happy?

Number three, this is an easy one, we often see it. It's the classic upgrade. It is what you see in all marketing literature, which is: you take a picture of somebody who's sad or discontented, you show an image of some object that they are going to acquire, then you show a picture of them with that object, and now they're happy and contented. Everything in their life that was wrong, that was missing, is now fine. Fulfillment. This is one I think that young men in particular are prone to, because they haven't hit the stage in life where they've acquired all those things, so they're looking for a wife, a career, a higher salary, a house, financial comfort, these sort of things. What you often find with the guys in their 40s is the opposite end of the spectrum, where they're closer to despair, because they've acquired all those things and they're still not happy.